Across B2B SaaS, agency, and publishing
Senior content marketing & strategy leader
Content that earns attention and points it in the right direction.
I turn complex ideas into clear, discoverable content systems that connect audience insight, editorial judgment, SEO and AEO, sales enablement, and measurable growth.
Chicago · B2B SaaS · Editorial leadership
Selected impact
Strategy backed by evidence.
Increase in website sessions from 2025 to 2026, attributed to SEO- and AEO-optimized content
In year-over-year marketing content-attributed revenue
New contacts generated through content marketing-sourced campaigns in 2026
In year-over-year blog traffic from 2022 to 2023, paired with a 1% decrease in bounce rate
Performance figures reflect campaign, website, and year-over-year reporting. Customer-program results are identified separately within the relevant case study.
Selected work
From business question to published experience.
Across every project in my various content leadership roles, I've led the work from ideation and stakeholder alignment through writing, editing, approvals, production, and publication.
01
Integrated thought leadership · Webinar
Making regulatory complexity actionable
A timely, executive-level content experience that reframed a dense compliance conversation around the decisions healthcare leaders actually need to make.
- The opportunity
- Help value-based care leaders understand what new incentive pathways allow and how to design programs that create measurable value.
- My role
- Led concept development, story architecture, copy refinement, speaker and stakeholder coordination, approval workflow, landing-page content, publication, and follow-up outreach.
- The system
- A 20-slide executive deck, recorded webinar, landing page, promotional messaging, and an evergreen resource for continued lead generation.
02
Customer storytelling · Sales enablement
Turning customer outcomes into a human story
A four-page success story connecting Global Prairie’s purpose-led culture to the measurable performance of its wellness program.
- The opportunity
- Move beyond a feature-focused case study and show how a flexible platform became an authentic extension of an employee-owned culture.
- My role
- Synthesized stakeholder input, customer voice, program details, and performance data into a clear challenge-transformation-impact narrative.
- Customer outcomes featured
- 105% challenge engagement, 99% active users over four consecutive years, and 78% of users earning rewards.
03
Long-form content · Actionable resource
Building a resource people can actually use
A 16-page toolkit that turns a broad workplace issue into practical leadership behaviors, reflection tools, and repeatable team practices.
- The opportunity
- Create a high-value resource for leaders navigating employee mental health without reducing the subject to generic advice.
- My role
- Led research, concepting, narrative development, editing, stakeholder approvals, and the translation of expert guidance into accessible tools.
- The experience
- A weekly check-in roadmap, emotional-intelligence self-assessment, team-calibration flowchart, and leadership recommendations.
Executive ghostwriting · Forbes
There’s A Group Of Employees That Your Benefits Strategy Overlooks
Ghostwritten for WellRight CEO Neepa Patel, this executive thought-leadership article makes the case that benefits strategies often overlook seemingly healthy employees who are quietly moving toward costly chronic conditions.
My role: Developed the thesis, shaped the argument in Neepa’s executive voice, coordinated review and refinement, and supported publication and promotion.
Read the Forbes articleRange with a throughline
Editorial clarity across the funnel.
Visual customer storytelling
Fairlife: building a culture that grows
Connected the customer’s “Nourish” brand, champion network, and four wellness pillars into a concise visual narrative.
Infographic
Making a value proposition scannable
Translated product positioning and buyer pain points into a focused, conversion-oriented visual story.
Multimedia storytelling
2025 WellRight Wrapped
A fast-moving year-in-review concept that packages company momentum into an energetic, shareable narrative. Excerpt shown.
Complete work sample library
Explore by format and purpose.
Thought leadership & SEO6 articles · 4 LinkedIn newsletters+
10 Tips for Holding Difficult Conversations at WorkArticle ↗
20 Questions to Include in an Employee Benefits SurveyArticle ↗
How Wellness Programs Can Further GLP-1 ProgressArticle ↗
Mobile Tracking for the Workforce That Never Sits StillArticle ↗
The Build-vs.-Buy Decision for WellnessArticle ↗
How to Launch a White-Label Wellness Solution in 90 DaysArticle ↗
A Lesson from Severance: Work-Life BalanceNewsletter ↗
The Open Enrollment Blind SpotNewsletter ↗
Personalization at Population ScaleNewsletter ↗
From a Flu Shot to the Full Health PictureNewsletter ↗
Toolkits, guides & infographicsLong-form education · Interactive resources · Visual storytelling+
Customer stories & sales enablementCase studies · Customer proof · Buyer enablement+
Campaigns, webinars & multimediaExecutive webinars · Video storytelling · Promotion+
Executive communications & PRExecutive voice · Partnership news · Market perspective+
Strategy, reporting & lifecycle contentLeadership reporting · Email sequences · Editorial systems+
About
An editor’s eye. A strategist’s operating system.
I’m a content marketing leader with nine years of experience building editorial programs across B2B SaaS, agency, and publishing environments. I connect business priorities to content people can find, understand, trust, and act on.
At WellRight, I own content strategy end to end—from annual planning, budgeting, and measurement to SEO/AEO, executive thought leadership, sales enablement, customer storytelling, and the workflows that keep quality high as output scales.
My best work happens at the intersection of structure and creativity: clarifying the audience, finding the useful angle, aligning the right people, and carrying the idea all the way through publication and performance review.
Let’s connect
Have a complex story or a content marketing strategy that needs a clearer way forward?
I’m exploring senior content marketing and strategy leadership roles where strong editorial judgment, search visibility, and cross-functional execution can create measurable business value.